B2B LEAD GENERATION
Webinar Solutions helped enhance a Lead Generation Process
About the Client
The client is a leading supplier of beauty, health and fitness products largest retail network in South-East Asia, with agencies in Thialand, Malaysia, Indonesia, Singapore, and China. They aim to be the world’s leading innovator and trend-setter for fitness, health and beauty products enabling individuals to perform their personal best and live life to the fullest.
The Working Challenge
The customer needed to create interest for items in the UAE. After a couple of inside endeavors to fill the head of the channel, the customer perceived the need to get an accomplished lead age group. The customer was searching for a savvy approach to enter a market like UAE. They needed us to create interest for their items just as assemble deals and showcasing products to set up a business pipeline.
Webinar offered very competitive rates and landed the project with the client. This was the client’s first outsourcing project and had to be shown the benefits of outbound telemarketing services. Webinar recognized during the discovery phase that the client’s message wasn’t resonating with a UAE. audience, so a new top-of-funnel message was created and a targeted plan was created.
Webinar ramped up and set up a team exclusively for the client, where they selected the agents and trained them. A call script was provided to every agent, where the customer required us to :
Depending on the prospect’s level of engagement, our agents qualified leads and handed them off to the client’s sales team or added them to the pilot lead nurturing campaign. We also defined a clear lead handoff process to ensure consistent follow-up.
With the 3 months lead generation program coming to an end, there was a 6X conversion rate; more than three-times the anticipated benchmark rate.
Much more significant, the customer’s business pipeline turned out to be solid, and began accomplishing ROI. This permitted the customer to deliberately appropriate existing promoting substance and arrive at their objective purchasers all the more viably.
Webinar helped the client build an automated lead nurturing process from the ground up, filling the gaps and connected the dots between the client’s sales and marketing strategy, people, processes and technology to establish a sustainable top-of-funnel sales pipeline.
Our profound comprehension of how promoting and deals sway lead generation empowered us to improve the current deals group’s abilities and permitted the customer to all the more viably draw in possible clients and create more leads.